In this Ad Budweiser embodies cult personality: Jay Z talks over a montage of young folk doing what the generation "Millinnials" see as exhilarating: performing actions such as going to concerts, dancing, producing music, piggyback rides and what not. all of this is supposed to represent our national character somehow. As well as Euphoria with all these sub cultures getting hyped up for the "Made in America Festival" where all the trendsetters will be at.
On T.V. the commercials that usually stick the most are the ones with pretty good tunes in the back round, the ones that get our phones out instantly to Shazam it. the wireless networks seem to be pros at this such as my personal carrier T-Mobile: first showing off Beautiful People by correlating famous and underground, older and modern artists to capture the full spectrum of music listeners. T-Mobile uses Virtue Words like "Setting Music Free" and "Unleash".
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I like ads with nice music! The ad of T-Mobile is really tempted for youngsters, "Setting music free"!
ReplyDeleteGood examples of propaganda techniques. The T-Mobile ad is very short but it hits all the spots.
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