Three annotated references

1. Carr, N. (2010). The shallows: What the Internet is doing to our brains (p. 276). New York: W.W. Norton.

The author crystallizes one of the most important debates of our time: as we enjoy the Net's bounties, are we sacrificing our ability to read and think deeply. He interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Makes the case that every information technology carries an intellectual ethic, the Net in particular: that of an industrialist, an ethic of speed and efficiency of optimized production and consumption. this book reference will give me information on the recent discoveries in neuroscience to enlighten me on the influence technology can cave on the brain.

2. Keegan, S. (2012). Digital technologies are re-shaping our brains. Qualitative Market Research, 15(3), 328-346. doi:http://dx.doi.org/10.1108/13522751211232012

This paper highlights the importance of retaining traditional thinking skills, while integrating the best and most useful aspects of "cyber-thinking". The paper explores the evidence, asks what it means for the research industry, society, and what, if anything, should we be doing about it. A combination of qualitative observations drawn from a wide range of client companies during many years of commercial qualitative practice and organizational change management. This paper is excellent because of the analysis of recent publications and face to face interviews with a vast variety of people.

3.Greengard, S. (2009). Are we losing our ability to think critically? Communications of the ACM, 52, 18-19.
The article discusses the impact computer technology may have on the ability of people to develop and maintain critical thinking skills. I can gain a deeper insight as to weather society benefits from social changes brought about by the internet and technology. and increase my assumption on how this is still a very new topic still in need of more direct answers.